Thursday 2 July 2015

#TRENDMEN - LEGOlution - The Art of The Brick

The #Trend Men are always on the lookout for exciting global trends. We are excited to announce a new competition in association with the LEGO® Art Of The Brick Exhibition!



LEGO® "In Vogue" - a LEGO®
 necklace on the cover of Russian Vogue 

Not only has LEGO® been one of the most enduring favourite play items of children worldwide for decades, it has also long been part of popular culture. LEGO® has provided countless opportunities for creative expression for children and adults alike, and there is no end to what can be created with a little imagination and a whole lot of LEGO® pieces. 


Nathan Sawaya's Yellow - a modern LEGO® masterpiece

The world renowned LEGO® art exhibit, The Art of The Brick, is currently on display at The Zone @ Rosebank until 2nd August. ExpoRSA, specialists in global travelling exhibitions has brought the highly acclaimed exhibition for South African audiences to enjoy.

The LEGO® inspired collection by designer,
Jean Charles De Castelbajac

Families, kids, adults, LEGO® and art-lovers are treated to over 75 original LEGO® artworks on display created from more than one million LEGO® bricks by US artist, Nathan Sawaya. An interactive LEGO play zone area complete with LEGO building tables concludes the exhibit and aims to encouarge visitors to build their own art masterpieces drawing inspiration from their experience at the exhibition.

Agi & Sam drew upon childhood play items for their Autum/Winter 2015
collection. LEGO® was used artistically to add dramatic effect

Hailed as ‘one of the world’s 10 must-see exhibitions by CNN’, The Art of The Brick aims to inspire visitors through using this unique art form and in doing so has attracted millions of visitors worldwide in exhibitions across the US, Europe, Australia, Asia and now for the first time in South Africa.


LEGO® inspired clutches by Karl Lagerfeld for Chanel 

Artworks include Sawaya’s most famous work to date, Yellow, also featured in Lady Gaga’s ‘Pop Art’ music video, as well as other sculptures such as the remarkable T-Rex skeleton constructed from over 80,000 LEGO® bricks and measuring over six metres in length. In addition to this, visitors can see some of the world’s most famous artworks recreated with LEGO® such as Da Vinci’s Mona Lisa, Van Gogh’s Starry Night and the Venus de Milo.


Getting creative: imagining Louis Vuitton 
LEGO® handbags 

COMPETITION: The first person to tweet @AlanKrishen #ArtofBrick will win 4 tickets to the exhibition! The next 10 entrants using the hashtag will get a 10% discount on their ticket purchase! 

Peter Galahad from Beyond The Hype
is known for a LEGO® obsession:
extending to bowties made from LEGO® 

Tickets to the exhibition are available from http://www.exporsa.co.za/buy-tickets/ or via Facebook at R140 for adults and R95 for kids. We also have a family package of four tickets for only R395. Entry for children under four is free. For more information visit the website at HERE or call Marius Basson on 083-651-8430. Follow The Art of The Brick on Facebook, Twitter @BrickmanZA and Instagram @The Art of the Brick SA 

Even Fergie has had a LEGO® custom dress

T&Cs: Tickets are for access to exhibition only. Prize does not include transportation or accommodation. Winners need to make their own way to the exhibition. Tickets are not redeemable as a cash prize. 

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