We went to Braamfontein this week to experience the new Punk & Ivy Motique. The idea of a Motique (basically an amalgamation of "mobile boutique") was conceived during a trip to South East Asia by owners Khaya and Bianca Sibiya, where various retailers trade beyond the 9am - 5pm frame-work we are so accustomed to in South Africa. Punk & Ivy want to provide an alternative to consumers and literally turn the traditional retail model on its head. Their philosophy is to continue to create for Africans and take fashion to the customer, and not the other way around.
The Motique is a fully fledged retail space, measuring 9,3m long and contains a fully fledged retail and merchandising offering, a change-room, a back office and seating. The duo’s core product range includes uniquely African inspired Sports Luxe and Street-wear, with an Androgynous twist. They have designed a Capsule Collection for Winter 2015, which boasts original prints, unique cuts of day and night looks as well as fabrics to suit the She and Him of various shape and size.
Take a look at this video clip capturing the wonderful urban vibe we experienced at the launch.
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