Born in Algeria in 1936, Saint Laurent went on to take the world of fashion by storm. Starting out as creative designer at Christian Dior and later establishing his own unique label, he would go on to become one of the greatest innovators of our time. His first fragrance, Y, was established only few short years after the design house opened in 1964. This marked the beginning of YSL Beautè, which has certainly stood the test of time and has gone on to include fragrances and make-up that have become essential additions to the wardrobes of the stylish trendsetters.
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| Famous pose displaying a naked Yves Saint Laurent |
Apart from riveting fashion advances ranging from haute couture triumphs to his prêt-à-porter lines and items such as Le Smoking tuxedo suit for women in 1966 and the Safari Jacket in 1968, the house of Saint Laurent also became famous for exquisite fragrances such as Opium. The first make-up collection came out in 1978 and once again re-affirmed the well-loved brand's ability to reinvent while staying true to the essence of YSL.
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| Outside the Rive Gauche store in Paris with a model wearing the famous Safari Jacket |
Caroline Rennolds Milbank once wrote of Mr. Saint Laurent, 'the most consistently celebrated and influential designer of the past twenty-five years, Yves Saint Laurent can be credited with both spurring couture's rise from its sixties ashes and finally rendering ready-to-wear reputable.'
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| Images from the YSL archives: the label is steeped in fashion history |
The YSL Maison at Hyde Park Corner celebrates the incredible journey of edgy beauty over the course of the last 50 years. YSL timeless beauty continues to live on and evolve. The SA Style Awards take place at Hyde Park Corner on Sunday, 23rd November 2014 with YSL as one of the main sponsors. Also, in the build up to the SA Style Awards, visit the MWeb Wifi Futuristic Dressing Room - MWeb is also one of the sponsors of the awards.
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| One of the new YSL faces, the lovely Cara Delevingne |
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