#TRENDMEN - New Online Shopping Trends

These days we hear more and more people talking about the rise of online shopping.  True, it has been a force to recon with internationally, with nearly every sector of the retail market jumping on the bandwagon.  However, when it comes to fashion we find online shopping a grey area.  The convenience of not having to trawl the malls in search of the right items is surely convenient, not to mention the ease with which one can buy from international fashion brands not yet represented in South Africa, but we have been apprehensive to shop online unless we are one hundred percent sure of the size and cut of the items we are purchasing.  The one field online shopping does not provide is the ability to "try thing on" - as far as we are concerned, this is a very important step in the process of shopping for clothes.

However, when it comes to accessories, we have no reason to question online shopping and we often shop for accessories online without any hesitation.  After all, accessories eliminate the need to try things on before buying.  And that brings us to the reason for this article. Several online stores have popped up recently aimed particularly at the menswear market - one such store is The Dapper Toad. 

The brainchild of two gentlemen (Yasser Ismail and Mohamed Amod) who are no strangers to the fashion industry, this online store not only allows one to purchase individual items but also specially selected gift boxes compiled specifically with the sartorial gent in mind.

Each box is complied according to a colour theme and will
be a regular feature on the online store.

Naturally we are equally excited about the fact that a selected range
of our Alan Foley's #dandyAF bowties is also available to purchase
from The Dapper Toad.

The Dapper Toad - www.thedappertoad.co.za
Photography - Layla Shaik - www.laylashaikphotography.com