#TREND MEN - Superdry and Scotch & Soda A/W 2015

We were excited to attend a special preview of the Autumn/Winter Collections for 2015 by Superdry as well as Scotch & Soda. 

Always on the lookout for the latest season trends
#TrendMen

Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling. Such distinctiveness has gained the brand exclusive appeal as well as an international celebrity following. Superdry has a significant and growing presence around the world. In South Africa, the brand has become associated with young, trendy fashionistas. 

Superdry AW 15 is sexy and stylish

Scotch & Soda products are rich in detail, high quality and affordable. The designers at Scotch & Soda spare no expense in ensuring the high quality detailing and finishing of each and every garment produced. Scotch & Soda has been around since the ‘80s, but the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001, when three new owners joined forces and brought to the table their broad experience and shared love of making great apparel. Scotch & Soda’s youngest and most ambitious project Amsterdams Blauw hit stores in December 2010; a compact, high profile denim collection that could only come from the Scotch kitchen. The brand is classic in many ways, but young and progressive when it comes to bringing great clothes to the market place. The store in Sandton, Johannesburg has become incredibly popular due to its innovative design as well as providing an intimate experience with the beautiful range on offer. 

Scotch & Soda bring out the best in textures and denims

Trends we see coming through: denim, denim and more denim. This is a great Winter fabric and you should ensure you have a pair of great fitting denims as well as a sleek denim jacket. This definitely applies for both men and women. 

Soda & Scotch denim jacket and shirt for women

Superdry Men's Denims

For the guys: printed fabrics continue to be huge. For winter, they may be more toned down in terms of colours but not in terms of design. You can have fun by mixing and matching prints. Textured fabrics are also really great for the colder months. Ensure that you have a variety of items in different textures to play with. We loved some of the prints we saw at Soda & Scotch. 

Texture + Pattern for Scotch & Soda

Coats and slightly oversized jackets are huge this season. They look fashionable but also keep you warm - get a great Superdry jacket or coat that can be used over your outfit to create a layered look. 

Winter Warmers - in style from Superdry

In keeping with the 1970s revival trend, we saw some quirky pieces for women which can be dressed either up or down. This included embellished items with a hand-made feel. We absolutely loved these items as they represent as fashionable leap forward for brands such as Superdry and Scotch & Soda. 

Disco skirts with embellishment from Superdry

Fabulous studded leather jacket
from Scotch & Soda

Judging by this sneak peek into these two collections, it certainly is going to be a very trendy Winter season! Get these looks and more now for your nearest Superdry or Scotch & Soda Stores. 

Before leaving, we had to catch up with the amazing team
behind the launch: Lorraine Maisel (above)
and Gina Mosley (below) from Styling Concepts