Tuesday, 17 March 2015

MBFWJ 2015 - AFI Fastrack

After presenting standout collections at Mercedes-Benz Fashion Week Johannesburg 2015, four out of the twelve AFI Fastrack contestants have been singled out as finalists for this year, and will embark on a year of learning and tutelage to establish themselves as professional, successful brands. 

Many former finalists such as Eleni Labrou (AKEDO), Jenevieve Lyons and Rich Mnisi have established successful labels and have made significant inroads in the local design world after being given the AFI Fastrack platform.

This year's AFI Fastrack finalists are Nthabiseng Molefe from Durban, Thebe Magugu and Armand Dicker from Cape Town and Martelle Ludick from Johannesburg.  All four were awarded a R10 000 cash prize and an opportunity to launch a capsule collection at Mercedes-Benz Fashion Week Africa 2015 when the overall winner will be named AFI Young Designer of the Year.



Thabiseng Molefe's collection, entitled "Dimensions", was inspired by Cubism.  It is characterised by multiple lengths and angles with contrasting textures and colours adding to the intriguing depths and creativity of the range.

Photos : Simon Deiner
SDR Photo



Thebe Magugu drew inspiration from the idea of "multiple dualities", exploring the concepts of masculine femininity and serious playfulness in a collection that is intelligent and engaged with the history of design.

Photos : Simon Deiner
SDR Photo



Martelle Ludik expressed themes of androgyny, blurring the lines between traditionally male and female attire.  The collection revolved around the idea of identity and boundaries, questioning stereotypes and ideas of perfection.

Photos : Simon Deiner
SDR Photo



Armand Dicker drew inspiration from Dante's 'Inferno', identifying the overall mood for his collection as "ominous', sticking to a palate of black with highlights of warm red, orange and yellow hues.

Photos : Simon Deiner
SDR Photo




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