AKEDO ONLINE LAUNCH - Alexander Theatre - Johannesburg

We love supporting fashion that is starting to find its feet; young, new creative talent is always something to be celebrated. Especially when the new talent launches an online store which allows consumers to more readily find and purchase their products. Even on a busy night, we had to make time to pop into the Akedo Online launch. The displays were visually striking and incredibly cutting-edge. We simply loved how it all went down, it felt like being in a very arty Berlin basement. All in all, das ist echt geil!

Some of the awesome brands represented at the launch -
many of our hottest young designers

Arriving in a burst of colour: we certainly stood out amidst the subdued hues
(as we do!)

Catching up with Zakeeya Patel,
fresh off the stage from 'Emotional Creature' in Cape Town
We tried to hide our jealousy but couldn't really -
not after Zak had met Charlize Theron, Sean Penn
and Robert Redford at one of the performances!

Artworks by Skullboy formed part of the flashing visuals which added to the slickness of the event

A favourite of ours and fellow fashion-lover, Kelly Fung of Marie Claire

 We loved the achromatic ease seen in most looks on the night
 from left, Lauren Du Plessis of Avant Apparel
Sheena Bagshawe from Elle
and Julia Lerato 

Tshegofatso Moremi and Khumo Lebeloe were also rocking White & Black shades
we loved Khumo's pants, Oath by Rich Mnisi

Nqobile Opholile created a pleasing silhouette with a very high-waisted skirt;
her awesome necklace added some glamour

Fashionable looks were also seen on these trendy guys
Filipe De Carvalho (left) was sporting a magnificent Augustine jacket
- 'Bespoke' is the word!

Together, we injected some colour into the evening.
Seen here with Dale Stephen Strime in one of his signature looks

This picture summed up the event perfectly: art meets fashion meets installation,
all executed perfectly.

www.akedo.co.za
www.skullboy.co.za